A psychological research study on the sales and advertising problems of Nelson Thomas and Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Nelson Thomas and Company
Box Number	8
Report Number	152C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1952 Find out more about this year
Document Type	Report
Industry	Office and Stationery
Commissioned by	The Tolle Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Nelson-Thomas &, Co. Go to Business Biographies
Method	Interview
Keywords	office furniture, office supplies, product, buyer motivation, impulse purchase, product personality, brand association, business, business people Go to Glossary
Language	English