A psychological research study on the sales and advertising problems of Nervine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Nervine
Box Number	12
Report Number	332C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1953 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Miles Laboratories Go to Business Biographies
Brand	Nervine
Method	Interview; Test
Keywords	sedative, medicine, anxiety, health, fear, guilt, buyer motivation, brand association, sales, brand loyalty, advertising, escapism, attitude, doctor, customer profiling, promotion, product personality, sleep disorder, sleeping, self-image, packaging, pricing, product sample, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	Proposed main research areas for a psychological research study on the sales and advertising problems of Nervine