A psychological research study on the sales and advertising problems of One-a-Day - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of One-a-Day
Box Number	12
Report Number	326C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1953 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Miles Laboratories Go to Business Biographies
Brand	One-A-Day
Keywords	vitamin, health, dietary supplement, pharmaceutical, brand association, brand preference, buyer motivation, teenage consumer, teenager, children, child consumer, brand switching, product personality, projective techniques, women, female consumer, older consumer, lower class, low income consumers, doctor, African American consumer, Mexican-American consumer Go to Glossary
Language	English
Document linked to	Proposed main research areas for a psychological research study on the sales and advertising problems of One-A-Day bitamins