A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas
Box Number	10
Report Number	280C & 1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Owens-Corning Fiberglas, Co.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Owens-Corning Fiberglas Textile Products Go to Business Biographies
Method	Interview
Keywords	textiles, fiberglass, drapery, curtain, fabric, color, pricing, design, women, housewife, female consumer, advertising, homeware, projective techniques, manufacturing, luxury, gender, femininity, masculinity, mother, advertising, sales person, social status Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of Fiberglas Draperies Progress report on psychological research study on fiberglas