A psychological research study on the sales and advertising problems of Rainier beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Rainier beer
Box Number	15
Report Number	413C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Miller & Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Sicks' Breweries, Ltd. Go to Business Biographies
Brand	Rainier
Method	Interview; Test
Keywords	alcohol, beer, brewing industry, drink, beverage, brand preference, brand association, product personality, packaging, product differentiation, competitor analysis, flavor, male consumer, men, advertising, sales, brand awareness, projective techniques, market share, word-of-mouth advertising, quality Go to Glossary
Language	English
Document linked to	Tentative directions indicated in Rainier study