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Field name | Value |
---|---|
Title | A psychological research study on the sales and advertising problems of Raleigh cigarettes |
Box Number | 6 |
Report Number | 104C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Tobacco |
Commissioned by | Russel M. Seeds Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Raleigh |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological research study on the sales and advertising problems of Raleigh Cigarettes A psychological study of eight Raleigh cigarette advertisements Raleigh cigarette advertising survey - statistical appendix Memo on Raleigh coupons Raleigh king size cigarettes Rewrites Raleigh premium catalogue |