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Title A psychological research study on the sales and advertising problems of Rheingold beer
Box Number 8
Report Number 159C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Foote, Cone and Belding
Conducted by Institute for Research in Mass Motivations, Inc.
Place Montrose, New York
Company
Brand Rheingold
Method Interview; Test
Keywords
Language English