A psychological research study on the sales and advertising problems of Schenley reserve - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Schenley reserve
Box Number	10
Report Number	292C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Schenley Distributors, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Schenley Distributors, Inc. Go to Business Biographies
Brand	Schenley
Method	Interview
Keywords	alcohol, whiskey, drink, beverage, brand association, conversional marketing, product personality, attitude, consumer, Jew, public relations, competitor analysis Go to Glossary
Language	English