A psychological research study on the sales and advertising problems of Wheaties - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Wheaties
Box Number	8
Report Number	156C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1952 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Wheaties
Method	Interview; Focus Group
Keywords	breakfast cereal, food, sales, advertising, product personality, children, child consumer, parent, nutrition, testimonial, television advertising, television commercial Go to Glossary
Language	English