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Title A psychological research study on the sales and advertising problems of a new Carter sleep aid product
Box Number 14
Report Number 369C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Healthcare and Pharmaceuticals
Commissioned by Carter Products, Inc.
Conducted by Institute for Research in Mass Motivation, Inc.
Place Montrose, New York
Company
Brand Carter's
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a psychological research study on the most effective ways to introduce, advertise and sell Carter's new sleep-aid