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Title A psychological research study on the sales and advertising problems of the Popular Club plan
Box Number 11
Report Number 310C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Retail and Wholesale
Commissioned by Popular Merchandise Company, Inc.
Conducted by Institute for Research in Mass Motivations, Inc.
Place Montrose, New York
Company
Brand Popular Merchandise Club
Method Interview
Keywords
Language English
Document linked to Proposal for a psychological research analysis of the responsiveness of popular merchandise club secretaries to the special promotional programs
Proposal for a psychological research analysis of popular merchandise club secretaries to the special promotional programs
A pilot motivational analysis of thirty interviews with active and inactive secretaries of the Popular Merchandise Club