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| Field name | Value |
|---|---|
| Title | A psychological research study on the sales and advertising problems of the Quality Bakers of America |
| Box Number | 7 |
| Report Number | 122C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Quality Bakers of America Cooperative, Inc. |
| Conducted by | Institute for Research in Mass Motivations, Inc. |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Sunbeam |
| Method | Interview; Test; Questionnaire |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Document includes mention of the following celebrities as possible candidates to endorse Sunbeam: Barry Fitzgerald, Esther Williams, Gene Kelly, Jane Russell, June Allyson, Kathryn Grayson, Mario Lanza, Robert Taylor, Thelma Ritter, Van Johnson. |
| Document linked to |
A proposal for a psychological research study on the sales and advertising problems of Bread Techniques employed in Quality Bakers study A psychological survey on the effectiveness of the Quality Bakers of America advertising Quality Bakers of America letter proposal May 13, 1952 (for study 122C) Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan |