A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies
Box Number	12
Report Number	324C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1953 Find out more about this year
Document Type	Report
Industry	Financial Services; Animal and Agriculture
Commissioned by	Farm Bureau Insurance Companies
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Method	Case Study
Keywords	insurance, finance, agriculture, brand association, name, corporate image, testing, pricing, sales person, word-of-mouth advertising, symbolism, signs and symbols, social status, farm, farmer, farming Go to Glossary
Language	English
Document linked to	Farm Bureau Insurance Companies Farm Bureau Insurance Companies Supplementary memo on field testing of new names for Farm Bureau Insurance Companies Farm Bureau ad test Memo on Farm Bureau Name Change Series Preliminary Memo on Indicated Major Changes (Farm Bureau Insurance Companies)