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Title A psychological research survey on the sales and advertising problems of Nash cars
Box Number 2
Report Number 51C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Geyer, Newell & Ganger, Inc.
Conducted by Ernest Dichter
Place New York, U.S.A.
Company
Method Interview; Observation; Test
Keywords
Language English
Document linked to Progress report on a psychological research study on the sales and advertising problems of Nash cars
Composite results and analysis of Nash ad tests