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Field name | Value |
---|---|
Title | A psychological research survey on the sales and advertising problems of Nash cars |
Box Number | 2 |
Report Number | 51C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | Geyer, Newell & Ganger, Inc. |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Progress report on a psychological research study on the sales and advertising problems of Nash cars Composite results and analysis of Nash ad tests |