A psychological study of American Airlines - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological study of American Airlines
Box Number	3
Report Number	58C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1948 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	American Airlines Go to Business Biographies
Brand	American Airlines
Method	Interview
Keywords	aeroplane, airline, flight, air travel, buyer motivation, security, trust, gratification, escapism, ego, death, prestige, fear Go to Glossary
Language	English
Document linked to	Proposal for a psychological study to be undertaken for American Airlines Temporary progress report on the psychological sales problems of American Airlines