A psychological study of Castle Films - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological study of Castle Films
Box Number	5
Report Number	96C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1950 Find out more about this year
Document Type	Report
Industry	Motion Picture
Commissioned by	United World Film, Co.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	United World Film, Co. Go to Business Biographies
Brand	Castle Films
Method	Interview
Keywords	film, film studio, home movie, motion picture, sales people, brand awareness, competitor analysis, word-of-mouth advertising, television, parent, children, child consumer, salesmen, video, luxury, price, escapism, income group Go to Glossary
Language	English
Additional information	How to promote home movies in face of competition from TV and cinema.
Document linked to	The sales and advertising problems of Castle Films: Proposal for a psychological research study