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| Field name | Value |
|---|---|
| Title | A psychological study of Pepto-Bismol's copy appeals |
| Box Number | 2 |
| Report Number | 42C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Healthcare and Pharmaceuticals |
| Commissioned by | Norwich Pharmacal Company |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Pepto-Bismol |
| Method | Interview; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A proposal for a psychological research study of the problems involved in selling and advertising of Pepto-Bismol Pre-test survey on stomach remedies for Pepto-Bismol |