A psychological study of men's attitudes towards clothing and clothing shops - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A psychological study of men's attitudes towards clothing and clothing shops
Box Number	82
Report Number	1842C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1965 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	J. Hepworth & Son, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	J. Hepworth & Son, Ltd. Go to Business Biographies
Brand	Hepworths'
Method	Interview
Keywords	corporate image, male consumer, advertising, clothing, shopping, purchasing, fashion, social psychology, color, design, masculinity, women, age, buying habits, buyer motivation, salesman, fear, fabric, comfort, security, quality Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on men's clothing