A psychological study on the sales and advertising problems of Bur-Mil stockings - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological study on the sales and advertising problems of Bur-Mil stockings
Box Number	75
Report Number	1666.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1963 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Weil and Aschheim, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Weil and Aschheim, Ltd. Go to Business Biographies
Brand	Bur-Mil
Method	Interview; Test
Keywords	brand choice, consumer, hosiery, advertising, purchasing, marketing, female consumer, housewife, femininity, corporate image, brand switching, merchandising, brand loyalty, sales person, symbolism, fashion, color, design, price, pricing, packaging, buying habits Go to Glossary
Language	English
Document linked to	Memo on Recommendations for Weil & Aschheim, Johannesburg A motivational research study of the problems connected with the sales and advertising of Lovable brassieres and girdles in South Africa