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Field name | Value |
---|---|
Title | A psychological study on the sales and advertising problems of Gem |
Box Number | 8 |
Report Number | 154C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Personal Products |
Commissioned by | Grey Advertising Agency |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Montrose, New York |
Brand | Gem |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological analysis of the sales and advertising problems connected with shaving products A pilot study on the psychological problems involved in the sales and advertising of men's toiletries Memo on three Gem cartoons Sales, marketing and advertising problems of spray deodorant for men - proposal for a psychological research study for the Mennen Company A proposal for a psychological research study on the sales and advertising problems of Mennen baby oil, lotion and baby powder |