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Field name | Value |
---|---|
Title | A psychological test of advertising effectiveness of Foremost instant milk advertising |
Box Number | 18 |
Report Number | 491F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | J. J. Weiner Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Company | Go to Business Biographies |
Brand | Foremost |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for pilot study Foremost "fresh-tasting" evaporated milk A psychological pilot study of the sales and advertising problems of Foremost evaporated milk Associations and implications of the Foremost name Psychological packaging test on Foremost non-fat dry milk Creative research memo on test procedures on new products |