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Title A psychological test of advertising effectiveness of Foremost instant milk advertising
Box Number 18
Report Number 491F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by J. J. Weiner Company
Conducted by Institute for Research in Mass Motivations, Inc.
Company
Brand Foremost
Method Test; Interview
Keywords
Language English
Document linked to Proposal for pilot study Foremost "fresh-tasting" evaporated milk
A psychological pilot study of the sales and advertising problems of Foremost evaporated milk
Associations and implications of the Foremost name
Psychological packaging test on Foremost non-fat dry milk
Creative research memo on test procedures on new products