A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements
Box Number	11
Report Number	300F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	H. Koch & Sons Go to Business Biographies
Method	Test
Keywords	fiberglass, luggage, advertising, advertisement effectiveness test, travel, symbolism, freedom, social status, luxury, pricing, prestige Go to Glossary
Language	English