A report of a motivating response pattern test of Mrs. Baird's bread TV commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	A report of a motivating response pattern test of Mrs. Baird's bread TV commercials
Box Number	35
Report Number	876TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Tracy-Locke Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tracy-Locke Company, Inc. Go to Business Biographies
Brand	Mrs. Baird's Bread
Method	Test
Keywords	bread, food, television advertising, test audience response, media, marketing, promotion, brand image, communication Go to Glossary
Language	English