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Title A report on a new promotional approach: shopping guide and coupon book
Box Number 121
Report Number 2868B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Worth Distributors
Conducted by Ernest Dichter Associates International, Ltd.
Place Croton-on-Hudson, New York
Company
Brand Coca-Cola
Method Interview
Keywords
Language English