A report on the legibility of the new Vosene packet - Market Research and American Business, 1935-1965

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Field name	Value
Title	A report on the legibility of the new Vosene packet
Box Number	64
Report Number	1376F.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1962 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Vosene; Loxene
Method	Test
Keywords	shampoo, housewife, female consumer, hair product, cosmetics, packaging, color, brand awareness, corporate image, marketing, medicine, competitor analysis, brand choice, design Go to Glossary
Language	English
Document linked to	Research outline for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - the pilot study phase Depth interview analysis for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene Pilot study on the new Vosene package A visual experiment on a proposed design for Vosene, tachistoscopic display test, and TV tests