A research study on pharmaceutical advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A research study on pharmaceutical advertising
Box Number	16
Report Number	433C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1955 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Pharmaceutical Advertising Club
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pharmaceutical Advertising Club Go to Business Biographies
Method	Interview; Test
Keywords	drug, health, physician, pharmaceutical, doctor, advertising, promotion, public relations, medical ethics, science, sales, journal, corporate image, salesman, product sample, brand loyalty Go to Glossary
Language	English
Additional information	This is a printed book copy of the comb bound 433C.
Document linked to	Proposal for a motivational research study on improving the effectiveness of promotion and advertising directed at physicians by ethical drug companies A research study on pharmaceutical advertising A proposal for research projects for the pharmaceutical advertising club