A revised proposal for Downyflake muffins - Market Research and American Business, 1935-1965

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Field name	Value
Title	A revised proposal for Downyflake muffins
Box Number	66
Report Number	1433A Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Smith/Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Downyflake Foods, Inc. Go to Business Biographies
Brand	Downyflake
Method	Interview
Keywords	brand choice, frozen food, baked product, marketing, female consumer, housewife, flavor, corporate image, packaging, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Downyflake frozen muffins