A revised proposal for a psychological research study of the sales and advertising problems of White King Soap Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A revised proposal for a psychological research study of the sales and advertising problems of White King Soap Company
Box Number	13
Report Number	354.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	White King Soap Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	White King Soap Company Go to Business Biographies
Brand	White King
Method	Interview
Keywords	detergent, soap, laundry, female consumer, sales, advertising, product personality, brand association, brand awareness, packaging, design, buyer motivation, brand loyalty, customer profiling, ideal brand model, cleaning product, product line, attitude Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of White King soap A proposal for a psychological research study on the sales and advertising problems of the Los Angeles Soap Company A psychological research study of the sales and advertising problems of White King detergent A revised proposal for a psychological research study of the sales and advertising problems of White King Soap Company Proposal for a psychological research study of the effectiveness of White King D advertising