A second motivational research study on Hansen gloves - Market Research and American Business, 1935-1965

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Field name	Value
Title	A second motivational research study on Hansen gloves
Box Number	14
Report Number	383.2C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Hansen Glove Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hansen Glove Corporation Go to Business Biographies
Brand	Hansen
Method	Interview; Test
Keywords	gloves, fashion, clothing, women, female consumer, product personality, prestige, brand, luxury, color, femininity, career women, feminism, sales, retail, pricing, gift, advertising, customer profiling, shelf display, projective techniques Go to Glossary
Language	English
Document linked to	Initial report on a motivational research study on Hansen gloves (parts I and II) Motivational research study on Hansen gloves: part III: the predictive problem Second motivational research study on Hansen gloves: phase III