A small scale pilot investigation into attitudes toward paint and the Valspar brand - Market Research and American Business, 1935-1965

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Field name	Value
Title	A small scale pilot investigation into attitudes toward paint and the Valspar brand
Box Number	70
Report Number	1512D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Dec 1961 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	W. S. Crawford, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Valspar Corporation Go to Business Biographies
Brand	Valspar
Method	Interview; Focus Group
Keywords	paint industry, male consumer, marketing, purchasing, decor, homeowner, packaging, buying habits, consumer trend, brand choice, color, fashion, design, self-image, guilt Go to Glossary
Language	English