A small scale pilot study of attitudes to obesity and dieting among men - appendix to study on men based on one group discussion - Market Research and American Business, 1935-1965

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Field name	Value
Title	A small scale pilot study of attitudes to obesity and dieting among men - appendix to study on men based on one group discussion
Box Number	70
Report Number	1515D Appen.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1962 Find out more about this year
Document Type	Pilot Study
Industry	Healthcare and Pharmaceuticals
Commissioned by	Robert Sharp & Partners, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Brand	Limmits
Method	Focus Group
Keywords	marketing, packaging, promotion, public relations, merchandising, diet, weight loss, male consumer, health, anxiety, self-image, exercise, body image, doctor, drug Go to Glossary
Language	English
Document linked to	A proposal for a psychological investigation on why many overweight people do not diet with emphasis on the sales and marketing potentialities of Limmits A small scale pilot and review of literature on attitudes to dieting and obesity