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Title A store test on the new Silvikrin sachet
Box Number 59
Report Number 1317F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Hair and Beauty
Commissioned by County Laboratories, Ltd.
Conducted by Ernest Dichter Associates, Inc.
Place London, UK
Company
Brand Silvikrin
Method Interview; Test
Keywords
Language English
Document linked to Rough draft of County Lab study / Silvikrin shampoo sachet & package preference report
A motivational research experiment evaluating PVC and foil as alternative packaging materials for a "one wash" shampoo