A study about buying motivations for Diamant flour products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A study about buying motivations for Diamant flour products
Box Number	34
Report Number	856C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Georg Plange Weizenmuehle
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Georg Plange Weizenmuehle Go to Business Biographies
Brand	Diamant
Method	Interview; Test
Keywords	attitude, flour, housewife, female consumer, modernity, consumer trend, packaging, corporate image, brand choice, bread, baked product, guilt Go to Glossary
Language	German
Additional information	German title: Eine untersuchung über de kaufmotive für Diamant-mehlprodukte.
Document linked to	A creative analysis of a motivational research study for Diamant flour