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Title A study of seven publications: their audiences and reading days
Box Number 16
Report Number 450P
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by The Reader's Digest Association, Inc.
Conducted by Alfred Politz Research, Inc.
Place New York, U.S.A.
Brand Reader's Digest
Method Questionnaire
Language English
Additional information Includes information on the following publications: Life (New York, N.Y.), Look magazine, Saturday Evening Post, Reader's Digest, Good Housekeeping (New York, N.Y.), McCall's. (Los Angeles, Calif.: 1921), McCall's. (Los Angeles, Calif.: 1921).