The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A study of symbols and vocabulary for use in cigarette advertising and promotion, vol. I
Box Number 83
Report Number 1870C (Vol I)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Tobacco
Commissioned by Carreras Group Marketing, Ltd.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Carreras
Method Interview; Test
Keywords
Language English
Document linked to A proposal for a study of the development of symbols & vocabulary to be used in cigarette advertising and promotion
A study of symbols and vocabulary for use in cigarette advertising and promotion, vol. II