A study of the Buckingham brand and the three and six market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A study of the Buckingham brand and the three and six market
Box Number	84
Report Number	1894C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1965 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Buckingham; Carreras
Method	Interview
Keywords	cigarette filter, marketing, female consumer, youth, smoking, smoker, young adult consumer, corporate image, product personality, brand awareness, public opinion, name, packaging, price, pricing, shape, flavor, social class Go to Glossary
Language	English
Document linked to	Proposal for a study of the Buckingham brand and the three and six cigarette market The Buckingham brand and the three and six market - a quantitative study