A study of the problems connected with the sale of "Sunshine" powdered milk in Australia - Market Research and American Business, 1935-1965

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Field name	Value
Title	A study of the problems connected with the sale of "Sunshine" powdered milk in Australia
Box Number	57
Report Number	1279C-Ex
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Nestlè Australia, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè; Sunshine
Method	Interview; Test
Keywords	female consumer, milk, brand choice, competitor analysis, promotion, dairy product, price, pricing, packaging, marketing, label, design, psychometric testing, corporate image, buying habits, modernity Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the advertising and marketing problems of Sunshine powdered milk in Australia Progress report of a study on the problems connected with the sale of "Sunshine" powdered milk in Australia A study of the problems connected with the sale of "Sunshine" powdered milk in Australia