A study on inside packaging of Milk Tray in chocolate packaging - Market Research and American Business, 1935-1965

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Field name	Value
Title	A study on inside packaging of Milk Tray in chocolate packaging
Box Number	61
Report Number	1356C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cadbury Brothers Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury; Milk Tray
Method	Interview; Test
Keywords	brand choice, candy, confectionery, consumer, chocolate, packaging, snack, children, child consumer, corporate image, attitude, age, buying habits, consumer trend, old fashioned, design Go to Glossary
Language	English
Document linked to	A pilot motivational investigation on twist wrapped assortments (consumer section) A pilot motivational investigation on twist-wrapped assortments (retailer section)