A summary of highlights from the motivational research study on Broxodent in France - Market Research and American Business, 1935-1965

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Field name	Value
Title	A summary of highlights from the motivational research study on Broxodent in France
Box Number	26
Report Number	715.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	E.R. Squibb & Sons
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. R. Squibb & Sons Go to Business Biographies
Brand	Broxodent
Keywords	dentist, oral hygiene, electric toothbrush, teeth, France, public opinion, pricing, luxury, fear, symbolism, signs and symbols, education, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	A motivational research study of the sales, advertising, and merchandising problems of Broxodent Supplement to the motivational research study of the sales, advertising, and merchandising problems of Broxodent Letter outlining study re: electric toothbrush