The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A summary of major findings of a motivational research study for Volkswagen
Box Number 66
Report Number 1431C - Summary
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Volkswagen of America, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Volkswagen
Method Interview; Test
Keywords
Language English
Document linked to Motivational research study designed to assist Volkswagen in formulating its market planning for the future
A progress report
Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II
An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen