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Field name | Value |
---|---|
Title | A summary of major findings of a motivational research study for Volkswagen |
Box Number | 66 |
Report Number | 1431C - Summary |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | Volkswagen of America, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Volkswagen |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Motivational research study designed to assist Volkswagen in formulating its market planning for the future A progress report Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen |