A summary of our major findings on present attitudes towards contraceptive devices - Market Research and American Business, 1935-1965

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Field name	Value
Title	A summary of our major findings on present attitudes towards contraceptive devices
Box Number	68
Report Number	1485B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Youngs Rubber Corporation
Company	Youngs Rubber Corporation Go to Business Biographies
Brand	Youngs; Trojan
Method	Interview
Keywords	condom, contraception, birth control, purchasing, marketing, motherhood, buyer motivation, brand awareness, personality profiling, brand choice, corporate image, male consumer, consumer trend, brand loyalty, quality, drug, disease Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the contraceptive market Addendum to proposal for a motivational research study of the contraceptive market The place of the condom in the present cultural climate A motivational research study of the problems and potential consumer franchise of Wash-Up and Delph