A summary of the motivational research study on how to revitalize the luggage market at the retail and consumer levels - Market Research and American Business, 1935-1965

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Field name	Value
Title	A summary of the motivational research study on how to revitalize the luggage market at the retail and consumer levels
Box Number	50
Report Number	1100.1B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Luggage and Leather Goods Manufacturers of America, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Luggage and Leather Goods Manufacturers of America, Inc. Go to Business Biographies
Method	Interview; Test; Observation
Keywords	leather, luggage, department store, promotion, merchandising, marketing, buying habit, old fashioned, fashion, consumer trend, vacation, holiday, layout, fabric, design, female consumer, brand choice, magazine advertising, price, pricing, social status, travel, automobile Go to Glossary
Language	English
Document linked to	A problem analysis and proposal for a motivational research study on how to revitalize the luggage market at the retail and consumer levels Progress memorandum on revitalizing the luggage market at retail and consumer levels A motivational research study on how to revitalize the luggage market at the retail and consumer levels Letter-proposal to the luggage and leather goods manufacturers of America, Inc.