A test of four advertisements for "DieHard" batteries - executive summary - Market Research and American Business, 1935-1965

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Field name	Value
Title	A test of four advertisements for "DieHard" batteries - executive summary
Box Number	94
Report Number	2138F Exec. Summary
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1968 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	J. Walter Thompson Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sears, Roebuck and Company Go to Business Biographies
Brand	DieHard; Sears
Method	Interview; Test
Keywords	advertising, automobile supplies, male consumer, marketing, car, advertisement effectiveness test, name, social psychology, slogan, quality, price, pricing, corporate image, symbolism Go to Glossary
Language	English
Document linked to	A diagnostic appraisal of four (4) Sears "DieHard" advertisements A test of four advertisements for "DieHard" batteries