Addendum to Novahistine final report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Addendum to Novahistine final report
Box Number	76
Report Number	1681C.Add
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 May 1964 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	MacManus, John and Adams, Inc.
Company	Pitman-Moore, Inc. Go to Business Biographies
Brand	Novahistine
Method	Interview; Test; Questionnaire
Keywords	medicine, public opinion, disease, drug therapy, advertising, health, doctor, market share, promotion, corporate image, quality, consumer trend, competitor analysis Go to Glossary
Language	English
Document linked to	Proposal for Pitman-Moore's Novahistine Research design for Novahistine motivation research project A summary of main findings and practical applications on Pitman- Moore's Novahistine A summary of main findings and practical applications on Pitman-Moore's Novahistine