The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Additional comments on Carling's beer & ale
Box Number 21
Report Number 555E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Supporting Material
Industry Food and Drink
Commissioned by Carling Brewing Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Carling
Method Interview
Keywords
Language English
Document linked to Proposal for a motivational research study of the packaging, sales and advertising problems of Carling beer and ale in the New England area
A motivational research study of the sales and advertising problems of Carling's ale and beer in the New England area
Carling beer - amendments to proposal
A creative analysis of three prototypes of Carling Black Label beer advertisements