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Field name | Value |
---|---|
Title | Additional comments on Carling's beer & ale |
Box Number | 21 |
Report Number | 555E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Supporting Material |
Industry | Food and Drink |
Commissioned by | Carling Brewing Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Carling |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the packaging, sales and advertising problems of Carling beer and ale in the New England area A motivational research study of the sales and advertising problems of Carling's ale and beer in the New England area Carling beer - amendments to proposal A creative analysis of three prototypes of Carling Black Label beer advertisements |