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Field name | Value |
---|---|
Title | Additional detailed qualitative analyses of spontaneous comment in 250 interviews (addendum III) |
Box Number | 24 |
Report Number | 629.3C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | Television Bureau of Advertising (U.S.) |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Memo: proposed research project on reappraisal of television after ten years A motivational research study of depth of media penetration Final summary analysis and interpretation of TvB data Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I) |