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| Field name | Value |
|---|---|
| Title | Air France |
| Box Number | 12 |
| Report Number | 329E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Travel and Tourism |
| Commissioned by | Sterling Advertising Agency, Inc. |
| Conducted by | Ernest Dichter |
| Company | Go to Business Biographies |
| Brand | Air France |
| Method | Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A proposal for a motivational research study on the long distance routes of Air France |