American Broadcasting Company memo on the Mickey Mouse Club - Market Research and American Business, 1935-1965

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Field name	Value
Title	American Broadcasting Company memo on the Mickey Mouse Club
Box Number	16
Report Number	448.2E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Memorandum
Industry	Broadcasting
Commissioned by	American Broadcasting Company
Conducted by	Institute for Motivational Research, Inc.
Company	American Broadcasting Company Go to Business Biographies
Brand	ABC
Method	Interview
Keywords	television program, children, child consumer, mother, parent, audience, viewing figures, competition, cartoon, television advertising, television commercial Go to Glossary
Language	English
Document linked to	A pilot analysis of the attitudes toward ABC among advertisers American Broadcasting Company memos on analysis of pilot films: "The Maverick", "U. F. 61", "The Californians", [and] "Sugarfoot" Memo on selling points of ABC-TV programs Memo on selling points of ABC-TV programs Memo on selling points of ABC-TV programs American Broadcasting Company memo on Willys Gold Cup Races telecast A motivational research study on the image of ABC as seen by advertising agency executives A pilot motivational research study of program trends and the ABC image among viewers Contemplated move to put Dr. David R. Mace on Radio-ABC