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Title American Tobacco Company interim report – A motivational study of three brands: Pall Mall, Lucky Strike, Dual Filter Tareyton
Box Number 3
Report Number 62.B (1-3)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Tobacco
Commissioned by American Tobacco Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Pall Mall; Lucky Strike; Dual Filter Tareyton
Method Interview
Keywords
Language English
Document linked to Proposal for a psychological analysis of the sales and advertising problems of Lucky Strike Cigarettes
A proposal for a motivational research study of consumer attitudes towards Dual Filter Tareyton
The present position of Dual Filter Tareyton in the cigarette market - a motivational research study
A proposal for a motivational research study of consumer attitudes towards Pall Mall Cigarettes
The present position of Pall Mall in the cigarette market – a motivational research study
A proposal for a motivational research study of consumer attitudes towards Lucky Strike cigarettes
The present position of Lucky Strike in the cigarette market - a motivational research study
Proposal for a motivational research project on the menthol cigarette market
The present menthol cigarette market - a motivational research study
The Menthol Cigarette – The main findings and their practical implications (excerpt from: motivational research study on the menthol cigarette)
Memorandum on the research approach to the testing of new packages and copy appeals
Statistical reference data for cigarette survey