American cooperatives and consumer motivations: an exploratory survey - Market Research and American Business, 1935-1965

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Field name	Value
Title	American cooperatives and consumer motivations: an exploratory survey
Box Number	30
Report Number	803C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	Cooperative League of the U. S. A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cooperative League of the U. S. A. Go to Business Biographies
Brand	Cooperative League of the U. S. A.
Method	Interview
Keywords	agriculture, consumer, farmer, farming, farm, attitude, buyer motivation, name, social psychology, brand association, security, anxiety, public opinion, symbolism Go to Glossary
Language	English
Document linked to	Proposed motivational research study on cooperatives